A woman smiles and stands with a notebook in front of several paintings.

Vision and Values

We’re in the business of people.

We build teams of people who empower older adults to live their lives, their way. And we create communities that focus on every aspect of human wellness, from food and fitness to creativity and continuing education. Everything we do involves humankind—which is why we take a people-first approach to everything we do.

Our Mission

Empower people to lead meaningful lives as they age.

Not just the people who live at PRS communities but everyone we come into contact with, including our team members, residents’ families, and community partners.

Our Vision

Shaping a future where aging is embraced as an opportunity to thrive.

Aging is another stage in this beautiful journey of life, and it is as important (and as fun) as any other.

Our Foundation

We know who we are and where we want to go. And we wouldn’t have that kind of certainty without a solid foundation of shared values. Every decision we make as a company is based upon these values. They guide our day-to-day actions, the trajectory of our organization, and the collective culture of our company. We like to think of them as our in-dash navigation system: They tell us where to go, how to get there, and what stops to make along the way.

We believe in the continuous pursuit of excellence in delivering the highest quality accommodations, services, and care throughout our organization. We are joyfully committed to doing our best and being our best.

Our organization is inventive and resourceful, utilizing the latest business strategies, information, and technology to enhance the lives of residents.

Every decision we make and every action we take, big or small, is informed by our adherence to high moral and ethical principles.

We value all of our resources: human, financial, and physical. As good stewards of these resources, we will prudently and judiciously employ and maintain them to ensure that our affiliates remain strong and vital for current and future generations.

We recognize the hardship of others and take action to help, whether it’s providing housing, services, and care to seniors; assisting low-income families; or reaching out to community members in need through volunteerism.

We work together, harnessing the talents, skills, and knowledge of each person to continuously enhance the retirement experience.